Dan is about to open the annual Porktoberfest by taking a bite of the Golden Bratwurst – a task made difficult by his vegetarian status. Jeff is confused by Dan's seemingly bi-dietary lifestyle. After a radio spot, Wessegonians start to question their own dietary choices, leaving a lot of uneaten pork in Wessex. Mike takes his role of Hambassador so seriously it has him donning lederhosen and eating more than his share of pork products.