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Season 16

Season 16

Season 16

Season 16

Season 16

Season 16

  • Air date:2022-01-06
  • User score:
    0.0
  • Number of episodes:14

List of Episodes

Cruise Ship
S16E1
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Air date: 2022-01-06

Runtime: 60 min

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

Toothbrush
S16E2
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Air date: 2022-01-13

Runtime: 60 min

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

Non-Alcoholic Drinks
S16E3
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Air date: 2022-01-20

Runtime: 60 min

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

Fishing
S16E4
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Air date: 2022-01-27

Runtime: 60 min

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

Gaming
S16E5
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Air date: 2022-02-03

Runtime: 60 min

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

Wales
S16E6
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Air date: 2022-02-10

Runtime: 60 min

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Pods
S16E7
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Air date: 2022-02-17

Runtime: 60 min

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

Silverstone
S16E8
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Air date: 2022-02-24

Runtime: 60 min

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

TV Selling
S16E9
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Air date: 2022-03-03

Runtime: 60 min

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

Baby Food
S16E10
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Air date: 2022-03-10

Runtime: 60 min

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

The Final Four
S16E11
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Air date: 2022-03-15

Runtime: 60 min

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

Interviews
S16E12
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Air date: 2022-03-17

Runtime: 60 min

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

Why I Fired Them
S16E13
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Air date: 2022-03-21

Runtime: 60 min

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

The Final
S16E14
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Air date: 2022-03-24

Runtime: 60 min

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.

Top Cast

Lord Alan Sugar

Lord Alan Sugar

Self - The Boss

Mark Halliley

Mark Halliley

Self - Narrator (voice)

Karren Brady

Karren Brady

Herself - Lord Sugar's Aide

Tim Campbell

Tim Campbell

Himself - Lord Sugar's Aide

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