This time on the Ident Review, we're heading to 'the other side' to take a look at one of its many offshoots! Launched in 2004, ITV3 quickly gained a reputation for showcasing several of ITV's high quality dramas. After a corporate rebrand in 2006, ITV3 would follow suit, but still carry its own unique idents. So join me, as we delve through the several different variants that launched back in 2006, on ITV3!