The last decade has been tough for cattle breeders in Japan. Four-tenths of farms have folded, and the experience needed to succeed limits the influx of new talent. Shinya Kobayashi founded a business to address this situation through the Internet of Things. Cattle are tracked using sensors, and the data analyzed to give farmers powerful insights via their mobile devices, along with digital records on animals' breeding and health. Follow a business using IT to support Japan's cattle breeders.