THE WORD; Francesca visits newspaper publisher Sheldon Moss (special guest star Bill Pullman) to complain of a single word (plain) describing her in a newspaper article as a great writer. THE FEE; Brenda is unwilling to pay Dr. Gibson the new fee of $100 per session, unless he validates her parking. THE SELL; Psychotic saleswoman Daniela Greenback (Tracey Ullman), visits Kevin Patten (Joe Malone), the general manager of a TV station, in his office and threatens to kill herself if he doesn't buy the product she is trying to sell.