Dick Tavish, a young New Yorker, decides that there is money in cows, and he buys a western ranch. When the novelty has worn off he decided there is monotony as well. Then he falls in love with a girl on a calendar, and life takes on a new interest, particularly after he discovers who the girl is. The fact that her uncle swindled him on the ranch does not matter. He figures he can take care of the uncle, and he does, but not until he has been forced to masquerade as a woman, and have half the men at a fashionable resort fall in love with him.